Probably the greatest perk about working in Adland. Today: more Vitamin Water than a girl could wish for. Is flavoured, sugary water a cure for the common cold? No. Did I insist for the rest of the day that its kiwi-strawberry goodness had magically solved my ailment? Yes. So, it seems, Vitamin Water is the ultimate advertisers' drink: belief is reality, smoke and mirrors (or in this case, sugar and E-numbers) conjuring so convincing a sense of 'rejuvenation' that with each glug, you might actually think yourself healthier. Here's to the placebo effect.
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